I Vote Nation 2.0
Actual redesign and future implementation for a voter registration website.
Analyzations Into Actions
Our goal was to present an MVP that was realistically actionable and provide future next steps for phase II. Branding being one of my strengths, I helped guide the team and stakeholder to re-brand with a clearer and more fundamental component that users would immediately process and understand. I also personally came up with the chosen slogan "Vote Today, Change Tomorrow." Here is the process or journey we partook with the stakeholder.
- Card Sorting With Stakeholder
- "Why, How, What" Model
- Brand Identity Prism
- Competitive/Comparative Analysis
- Word Cloud Comparison
- Empathy Map
- Quantitive Survey
- User Interviews at Santa Monica College
- User Flow
- Persona and Scenario
This was the initial design based off the Participartory Design session with the stakeholder highlighting the assets and initial design preference of what the stakeholder felt was most important and what user data had shown.
This was a redesign based on the team's Design Inspirations while still incorporating the stakeholder's vision and user data. This version ended up testing better and became the guideline to the final prototype.
The prior webpage had a sort of Facebook feel, but without the functionality and usability which led to unclear call to actions. There appears to be a slight heirarchy system, but again users don't really know what is happening and where they should click. The site was overall not very useful and did not create value to the user. Format was outdated and confusing.
The future webpage has clear call to actions and the services provided like registering to vote, finding polling locations, and signing up for absentee ballots is easy to find. What differentiate I Vote Nation from other websites is the video content, so the videos are now more prominent. Social media and support through donations componenets are given relevance now. A notifications system which users mentioned to be useful and valuable to return to the website is implemented at the top and bottom of the webpage. Format is user-centric and user-friendly.
NOTIFICATION SYSTEM MOCK-UPS
The following images are mock-ups of what the notification system might entail .
- Notification Confirmation Email
- User Account Set-up
- Calandar Alerts